CHULA VISTA

Exploratory rebrand project for the City of Chula Vista.

ROLE
Brand Identity, Logo Design, Brand Application

INDUSTRY
Public Relations

Logo for City of Chula Vista featuring a stylized sun, mountain, and water waves in blue.

An exploratory rebrand for the City of Chula Vista, developed as an independent study in how the city’s existing visual identity could be simplified, modernized, and made more flexible across civic applications.

City of Chula Vista main logomark.
The official seal of the City of Chula Vista, California, featuring a sun rising over water with waves.

The concept builds on familiar elements from the city’s existing identity, including the sun, landscape, and water.

Comparison of two logos for the City of Chula Vista, showing changes in design and font style.

The original symbol was reduced to its essential forms, paired with updated typography, and reorganized into a more flexible system that could work across a wide range of scales and formats.

Image of the City of Chula Vista logo on a concrete trash can in a terracotta color.

The simplified mark was designed to translate easily across everyday civic touchpoints, from city vehicles and employee equipment to bags, signage, and other public-facing applications.

City of Chula Vista stationery design of letterhead & business card.
City of Chula Vista business card design.

The identity was extended into stationery and administrative materials to explore how the system could function in more formal settings.

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