LONGBALLER

A custom wordmark for a golf lifestyle brand.

ROLE
Wordmark Redesign, Brand Applications

INDUSTRY
Golf, Lifestyle & Apparel

Golf course with green, trees, water hazard, and a yellow flag on the putting green, with the text 'Longballer' overlaid.
A split-screen comparison showing the before and after of a golf club head overhaul, with the 'before' side displaying a worn and scratched club head, and the 'after' side showing a polished, smooth club head.

Longballer brings golf and personal style together. The redesign refines the original script with smoother connections, balanced proportions, and a golf-club underline that ties the name to the game. The result preserves the mark’s easygoing character while giving it a more confident presence. Applications explore how the identity carries across course signage, press backdrops, apparel, and equipment.

A signature presence, from the fairway to the press room.

A golfer prepares to putt on a green at a golf tournament, with a crowd watching from a deck above and banners displaying the BMW Championship branding in the background.
Professional golfer at a press conference, wearing a white Nike cap and a rust-colored polo shirt, seated at a table with a PGA microphone, in front of a backdrop with various sponsor logos including Rolex, Longballer, PGA of America, Sapphire, and T-Mobile for Business.

Rooted in golf.

A black and white branded golf bag with a stand, featuring a large zippered compartment and carrying handle.
Close-up of a white golf bag with black accents, featuring zippered pockets, mesh compartments, and a black strap with a plastic clasp.
Close-up of a stainless steel golf club with the brand name 'Londaballer' engraved on the clubhead.
Close-up of a gloved hand holding a white golf ball with the word "Longballer" written on it against a plain, light background.

Worn beyond the course.

Green beanie hat with the word "Longballer" embroidered on the front.
A cream-colored long-sleeve pullover with a half-zip collar, black embroidered text reading 'Longballer' on the chest, and a black logo on the left sleeve.
A man wearing a white cap with 'TaylorMade' written on it, sunglasses, pearl earrings, and a black and white striped long sleeve golf shirt, holding a golf club outdoors on a sunny day with trees in the background.
Close-up of a beige baseball cap with green underside of the brim and gold embroidery of the word 'Longballer' on the front, placed against a plain white background.
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